Nike’s Big Bet explores how the sports apparel giant established the ground-breaking “Nike Oregon Project” in 2001 to train elite track and field runners. Alberto Salazar, a former marathon world record holder, oversaw the program and was given free reign to employ his unorthodox training tactics. Over the next 18 years, Nike Oregon Project runners dominated the sport. In this film, Nike Oregon Project alumni, journalists, coaches and fans try to uncover the truth: is Salazar the greatest running coach in history? Or did he win by breaking the rules?
Produced in collaboration with Paul Kemp Productions